Founded by Junhyeok “Hugo” Oh, Hugo Design operates at the intersection of art, design, and digital craftsmanship.

The studio explores how industrial processes — simulation, CNC machining, and 3D printing — can be used not to replicate natural forms, but to reinterpret the gestures and imperfections of human craft.

Each object begins as a digital experiment and evolves through material negotiation, where the precision of algorithms meets the unpredictability of hand and matter.

From stainless steel furniture to 3D-printed lighting, Hugo Design pursues a language of form that feels both engineered and emotional — a synthesis of structure and spontaneity.

The result is a body of work that reflects a new kind of craftsmanship: one defined not by nostalgia for the handmade, but by a dialogue between computation, fabrication, and intuition.